I can think of a few bad reasons, for starters. Purely making it about money, will mean you most probably end up building a business with no defensible value proposition and one that you will have a hard time retaining customers.
Some of the best reasons would be reflected in what Simon Sinek talks about in his book "Start with Why," and the intrigues behind his Golden Circle rule. https://www.youtube.com/watch?v=Jeg3lIK8lro.
I can think of a few bad reasons, for starters. Purely making it about money, will mean you most probably end up building a business with no defensible value proposition and one that you will have a hard time retaining customers.
Some of the best reasons would be reflected in what Simon Sinek talks about in his book "Start with Why," and the intrigues behind his Golden Circle rule. https://www.youtube.com/watch?v=Jeg3lIK8lro.